Top 5 News and Magazines Apps Performance in Kenya Q2 2025

In the second quarter of 2025, the performance of top news and magazine apps in Kenya saw varied trends across downloads, revenue, and active users. Here's a detailed look at how each app fared based on Sensor Tower data.

X (Formerly Twitter) from X Corp. witnessed fluctuating weekly revenue, starting at around $3.1K and peaking at $3.6K in mid-June. Downloads surged impressively, reaching over 40K by mid-June, while active users grew steadily, peaking at 3.7M in the same period.

Medium saw its weekly revenue climb gradually, peaking at $294 by the end of June. Download numbers remained stable, hovering around 200 throughout the quarter. Active users experienced a slight decline from 12.7K to 11K by the end of June.

The Economist - World News showed a significant increase in revenue, reaching $745 in early June. Downloads were modest, with slight fluctuations around 60 per week. Active users remained steady, peaking at 343 at the end of the quarter.

NYTimes: US and Global News experienced a varied revenue pattern, peaking at $358 in mid-June. Downloads saw minor fluctuations, peaking at 94 in April. Active users fluctuated around 290 throughout the quarter.

Bloomberg: Finance Market News had a notable revenue increase, peaking at $660 in early June. Downloads remained relatively stable, averaging around 150 per week. Active users showed little variation, maintaining around 1.1K throughout the period.

For more detailed insights and data, visit Sensor Tower's platform to explore further trends and metrics for these applications.